The name of Johannes Gutenberg, (1395-1468), who invented movable type and so revolutionised printing, is probably more familiar from the free eBook source at Project Gutenberg, but soon enough you'll know that name as well as your own. Gutenberg Project You'll learn about about the Gutenberg … [Read more...] about G’day Gutenberg
Content Writing
Media Page
What's a Media Page? A Media page is sometimes called a Press page or a News page. It can also be called a Press Kit, or a Media Kit. Whatever you call it, it's a page of your website designed as a specific marketing tool for those people who want to learn more about you, but also (and … [Read more...] about Media Page
WordPress 101 – Write that Content
Now that you can successfully write a post, add an image, add links, set it to a category and decide if you want comments or not, it's time to write a new post. Not just any post, think of this as an exam to see if you have full control over your WordPress text editor and to demonstrate your … [Read more...] about WordPress 101 – Write that Content
Write for your Number 1 Reader
Hopefully you have a lot more than one person visiting your site but this post isn't about numbers, it's about creating content that's relevant and personal, posts that your Reader will enjoy and benefit from. One way to do this is to imagine your Reader. What does your Reader look like? Male … [Read more...] about Write for your Number 1 Reader
Make the Holiday Season work for you
The end of year holiday season is the time to sell things. To sell products or sell yourself. So you're not running an online store? You still have items of value, remind your Readers of them. You may think it's rude to start bombarding your Readers with Xmas suggestions. Some department stores … [Read more...] about Make the Holiday Season work for you
Your Home Page is not the first Port of Call
When you read a book, you start at chapter one. At least, that's how I read a book and I'm sure most people do the same. . Suppose someone picks up a book and starts reading somewhere completely at random. They may open to chapter three, or jump in anywhere, perhaps at the beginning of the last … [Read more...] about Your Home Page is not the first Port of Call