It’s important to have a publishing schedule so that you and your visitors should know which days of the week you post.
Sometimes you can’t keep a schedule, things pop up in world news which are directly related to your site. Perhaps an event, a discovery, a breakthrough somewhere in your field. Is it incredibly urgent? If it’s time-sensitive, write a post, otherwise leave it for your scheduled post.
Know your schedule and know what you’re going to post at least one or two weeks in advance. Maintaining an editorial calendar is helpful here.
Decide A Writing Frequency And Stick To It
Your regular readers need to know when your next post is coming out, so stick to your schedule as you work your editorial calendar. Whatever the posting frequency, try to stay the course! This could be marked in your calendar, or on a plain old-fashioned exercise book.
A Google calendar is handy for your schedule. If you don’t use a Google calendar this could be a good time to start. Google gives you 7 reasons to use their calendar
If you already use a Google calendar, you have the ability to create a new one which you could use solely for your posting schedule. If your site is run by a team the schedule calendar can be shared. Create a new calendar
Maintain an Ideas File
Yes, it can be hard to come up with a new idea frequently, you have to be on the lookout for new ideas and inspiration. If you see something in the news, you can create a Google Alert or just start a new one. Or two, or three. Simple.
Don’t have a Google account?
You don’t have to use gmail if you don’t want to, if you have an email address that’s your favourite, by all means keep on with that but, if you haven’t already, get yourself a Google account and take advantage of the benefits.