What’s a Media Page?
A Media page is sometimes called a Press page or a News page. It can also be called a Press Kit, or a Media Kit.
Whatever you call it, it’s a page of your website designed as a specific marketing tool for those people who want to learn more about you, but also (and especially) those who want to write about you and those who want to interview you.
Whether you’re selling a product or a service, or your own expertise, a Media page is a great addition to your website.
Reporters, researchers, editors etc regularly trawl the web looking for people to interview on a variety of topics. They’re busy people who will naturally gravitate towards those websites which make it easy for them to get the information they need quickly. If they find what they want, they’ll come back again!
What should be in your Media Page?
1. Contact Info
It doesn’t matter if you already have a Contact page, or even if your contact information is in the footer of every page of your site, you want to make it very easy for people to contact you using their method of choice. Ideally you have both an email and a phone number and, if relevant, a mailing address.
(If you don’t want to give out your personal email, use another or contact me to create a new one just for this)
Include links to your social media profiles as those are methods of contacting you as well.
2. Your Bio
This is slightly different from your About Page which tells Readers what they’re gong to find in your site. The Bio on the Media Page calls for a short-and-sweet version which gives the major highlights. Make sure it includes your value statement.
If what you’re doing relates to current events, or if you’re an expert on a particular topic, make sure that’s clear.
3. Links to Articles About You
If you’ve been interviewed or quoted in an article, link to it. If you’ve done a guest blog post for someone, link to it. If there’s a video about you, link to it. If you’ve won an award, link to it. You get the idea.
Include a good headshot. If you can, include a high-res and a low-res. You may want to include a photo to demonstrate your site content. Example if your site is about a local area, add an eye-catching photo of that local area.
5. Interview Topics
You know what you’re about better than anyone else does, so provide some questions and answers that can be lifted directly into a story about you, or which can act as seed information for a journalist.
6. Press Releases
If you have any, provide links to them on your Media Page
Even if you don’t have much to share on a Media Page right now, include what you do have and add to it over time.