A rich snippet is the few lines of additional text/graphics that accompany some search results. They’re designed to give users a better idea of the content that’s in the search result. They certainly stand out.
Here’s an example of a Google test result.
When you type a search term into Google, you end up with pages and pages of results all looking very much alike. Apart from the paid results at the top of the page, there’s nothing to really catch your eye unless a particular result has a Rich Snippet.
Once upon a time, we had to write snippets like this into our web pages using a markup language like HTML, but these days there’s a plugin to make this easy.
If you want to see how these snippets were managed before, you can read Google specification for marking up content
Next time you write, or edit, a post, you can use the Rich Snippet plugin.
Using the Rich Snippet Plugin
After you’ve written a post, scroll all the way down to the bottom of the post page until you come to Rich Snippets.
When you open that, you’ll see a choice
Watch the Video
Watch another Video
In this video we choose another category for the snippet.
When you view your published post, you’ll see a small summary down the bottom.
Any questions, please ask.